Rio Brazos has been a well established caterer for years. With a reputation and a recognized name throughout Waco and central Texas, the design challenge was not to stray too far away from what is already so known. Originally, Rio Brazos wanted a logo that said "Waco" and therefore incorporated the city's suspension bridge. However, their old logo didn't exactly represent the catering side of their company along with the idea of it being local (Waco). Through our discussions about the rebrand, incorporating the suspension bridge was still a desire of high priority for them; therefore, tying in the food aspect was going to be necessary and the challenge.
For me, the sketching/brainstorming process seemed like it went on for hours and days. Even without a pencil in hand, I was still drawing and playing with ideas in my head trying to feel this one out. I wanted to try and illustrate the artistic and creative thought behind how they prepare their food and menus as well as tie in their foundation of classic, traditional cuisine. The sketchy, whimsical bridge paired with the strong, clean lines of the typography coincide perfectly, just like fine ingredients complimenting each other in a delicious dish. In coming up with the colors, I had fun being inspired by classic, rich ingredients such as cream and cinnamon. When I think of classic cooking, I often think of copper pots and pans and therefore wanted to incorporate the richness of the copper foiling.
I am happy with the way this logo turned out and how it represents Rio Brazos Cuisine for being established in Waco and for being about the creative pallet.