When Kat Lee of Inspired to Action and I sat down to talk about the planner she wanted to create, the words she used were sophisticated, beautiful, easy to use, but not too "pretty". She said, "You know how sometimes something is so pretty you don't want to use it, or write on it because you think you'll mess up?... I don't want the planner to feel like that, I want it to feel approachable and classy. I want the designs to look excellent. Moms deserve high quality resources that truly help them to grow. I want them to feel more organized and purposeful just by picking up the planner." She showed me some of her sketched layouts, and we jumped in.

As I do with all my clients, I put together a couple mood boards in order to get some feedback from Kat before starting down the design road. I have found that this is key, and a time saver. Research, Research, Research. Although Kat told me she wanted a sophisticated, beautiful, classic design, those words may look and feel a specific way to me that differs from the way she views them. Therefor going the extra mile, to communicate via mood boards and research is worth it. Once I had shown Kat the boards, and we picked a direction, I laid out a couple pages for her to review, and SNAP, they were approved - so off I went to design the other 60.

What is so neat about The Inspired To Action Planner is, it's more than just a calendar. It’s a complete system designed to help make the most of each and every moment.

Kat's goal for this planner was to lead her costumers to ;
- Learn to identify their goals
- Break those goals down into projects
- Understand how much time they REALLY have
- Determine how long tasks REALLY take
- Learn to eliminate "the overwhelm"
- And Get things done!

With the experience and expertise Kat offers in this area, and the design skills I was able to bring to the table, we were able to create a gorgeous, yet useful resource, that we are both proud of.