Clean, uncomplicated, and straight forward — that is the message I wanted to communicate through this re-brand. The logo needed to be easy to read and bold, the colors needed to be updated as well as inviting, and the over all message behind the business needed to be clear. This is a family owned and operated business, so it was important to me to design something that conveyed being approachable, but didn't compromise the level of professionalism and experience that the business does operate in.
My favorite part about the re-brand is the water drop. I wanted to give them a strong element in their visual branding that maybe one day in the future could stand on its own.