Being brought in for this re-brand was exciting, challenging (in a good way), and inspiring. The owner of C4 Endurance provides high performance athletic training, and he has also competed as an athlete for years with quite an amazing and extensive resume. He has accumilated many prestigious awards during his professional experience including, "2013 Ironman 70.3 - Age Group Rankings - "GOLD - All World Group" - Top 1% in World - 20th (World), 12th (United States)".
EXCITING : There were a couple Austin, TX design firms being interviewed for this job along with Cedar Gandy, and guess what?!...Cedar Gandy got the job! CHALLENGING (in a good way) : The client's years of personal competition experience brought a great wealth of knowledge and expertise into the actual design process. From his knowledge of what the world of high endurance sports requires mentally, physically, and even visually, I was able to hear and take note of his concerns and needs. "Strong, bold, simple yet effective, able to stand alone, be compact, show movement, represent three sports, able to be used and seen across multiple platforms, explosive and passionate." These words were my spring board for what this re brand needed to be, which began the creative stirring in my mind for hours and days until I couldn't wait to get out the sketch pad. I remember waking up in the morning having dreamt about it all night, hoping to evolve these ideas into what was necessary for my client's company. INSPIRING : I was really influenced by the passion behind C4 Endurance and wanted to somehow bring that into the design. Not only do the goals and success of each of his client's matter, there is also the sense of positive character building, confidence, and the over-all satisfaction that he desires each athlete to experience — that healthy sense of pride. So my goal at the end of the day was to create something that would communicate confidence, satisfaction, and pride to each athletic wearing a C4 Endurance jersey, hat, or other training and race day gear.
If you are looking for thorough, professional, and excellent multi-sport training, or the best running coaching in Central Texas, look no more. If you want to be inspired, educated, and motivated to reach your fitness and lifestyle goals, C4 Endurance in Austin, TX is where it's at.
